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Messages from カジノシークレット 入金ボーナスuot;Economic Trendカジノシークレット 入金ボーナスuot;, November 2007

カジノシークレット 入金ボーナスuot;Food Safetyカジノシークレット 入金ボーナスuot; Considered from Global Perspective

カジノシークレット 入金ボーナス Kouichi IKEDA
Vice Chairman of the Board of Councillors, Nippon Keidanren
Chairman of the Board and CEO, Asahi Breweries, Ltd.

Agricultural projects we have undertaken in China's Shandong Province arカジノシークレット 入金ボーナスroceeding well. Following the start of shipments of lettuce, sweet corn and strawberries, breeding of milk cows has begun.

In May last year, Asahi Breweries, Ltd. set up an agricultural corporation in Laiyang, Shandong Province, jointly with Itochu Corp. and Sumitomo Chemical Co., and we are managing large-scale agricultural operations in cooperation with thカジノシークレット 入金ボーナスrovincial government. We have introduced advanced techniques and approaches, such as securing of traceability of products and recycling-based farming, in order to produce agricultural products that meet growing needs in urban areas in China for safe and reliable foods with good taste, and to supply thesカジノシークレット 入金ボーナスroducts throughout China under thorough quality control. We thereby wish to contribute to an improvement in Chinesカジノシークレット 入金ボーナスeople's culinary life.

Meanwhile, safety concerns about Chinese products have emerged as a major issue. Now that China has become the world's third largest trading country, products made there could have a huge impact on countries around the world. We hope that the Chinese government will make efforts to enhance カジノシークレット 入金ボーナスafety.

On the other hand, Japanese companies also have a major role to play in this regard. Relations with China are critical for Japan's economy and industry. Japanese store shelves are full of Chinese products. カジノシークレット 入金ボーナスuot;Food safetyカジノシークレット 入金ボーナスuot; is not merely a domestic issue, and it must be tackled from a global perspective.

The first thing to do is to adopt more rigorous standards for food imports. The カジノシークレット 入金ボーナスuot;positive list system,カジノシークレット 入金ボーナスuot; which was introduced last year based on the experiences of the problem of agrochemical residues in Chinese-produced spinach that arose five years ago, has been effective to a certain degree. Awareness about food safety appears to have grown in Chinese regions producing agricultural products for shipment to Japan.

Furthermore, Japanese companies, whosカジノシークレット 入金ボーナスroducts have been subjected to the close scrutiny of the world's most selective consumers, should provide the knowledge and know-how they have acquired to China. That is an important mission of agricultural projects undertaken by Asahi Breweries in China.

Nonetheless, Japan itself experienced a series of corporate scandals that shook confidence in food safety again this year. For Japan to ensure food safety, implementing thoroughgoing quality control in the country itself is the prerequisite. From the lessons learned from various past incidents that undermined confidence in food safety, Japanese companies must have recognized that securing consumers' confidence is essential for their survival. It is a critical mission of corporate managers to foster a corporate culture that respects the principles of カジノシークレット 入金ボーナスuot;Quality Firstカジノシークレット 入金ボーナスuot; and カジノシークレット 入金ボーナスuot;Compliance with Law.カジノシークレット 入金ボーナスuot;


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