カジノシークレット 初回登録timulate Consumer Spending

Toshifumi Suzuki Vice Chairman of the Board of Councillors, Nippon Keidanren President & Chief Executive Officer, Ito-Yokado Co., Ltd.

Recovery of consumer spending is eagerly anticipated as the key driving force for expansion of domestic demand and economic recovery. In recent years, it has frequently been said that we live in an era with excess supply and declining sales. This does not necessarily mean that the consumer's desire カジノシークレット 初回登録pend has diminished, rather the problem lies with us, the retailers and manufacturers.

In a recent consumer survey conducted by the Ministry of Economy, Trade and Industry, one question posed was a choice between カジノシークレット 初回登録uot;lower prices for the same qualityカジノシークレット 初回登録uot; or カジノシークレット 初回登録uot;higher quality at the same price.カジノシークレット 初回登録uot; Many respondents chose the latter if they were buying men's or women's apparel or consumer audio-visual equipment. This is evident that lower prices do not necessarily result in an increase in sales. In the past when merchandise was in short supply, the empirical rule that カジノシークレット 初回登録uot;if it doesn't sell, lower the priceカジノシークレット 初回登録uot; was valid. However, this rule is no longer applicable.

The foremost reason that merchandise is not selling is that the retailers and manufacturers are neglecting this change, sticking to old practices and failing to deliver the new value that consumers are seeking. Furthermore, functionality and quality, not to mention price, are natural requirements that no longer are guaranteed to arouse consumer interest. People are also seeking カジノシークレット 初回登録uot;new value that did not exist before,カジノシークレット 初回登録uot; incorporating timely trends.

We must step out of the tangible and well-known realm of functionality, quality and price and enter into the intangible realm of psychology and information. The fact that カジノシークレット 初回登録uot;sense of securityカジノシークレット 初回登録uot; and カジノシークレット 初回登録uot;reliabilityカジノシークレット 初回登録uot; are becoming keywords in society indicates a growing importance of psychological factors.

From a consumer psychology perspective, it is important to eliminatカジノシークレット 初回登録nsecurities regarding the future by steadily enhancing structural reform and stabilizing the financial system. In addition, in our corporate world, it is indispensable to establish a wholesome corporate governance structurカジノシークレット 初回登録n a form that is transparent to the consumer. Consumer (general public) expectations for overall reform have been growing. It is imperative that we respond to those expectations by quickly presenting a new perspective.